You’ve got to love the buzz Baby Sussex has created around the world. Even though he isn’t old enough to understand anything around him, the world is already in a frenzy over his arrival. But hasn’t it always been the case with the birth of each royal baby?
Still, Meghan and Prince Harry’s kid is different. He is multiracial and half American – the first royal multiracial baby in a long, long time. And with the group expected to be Britain’s largest minority, you can understand why Meghan Markle and Baby Sussex are a representation of change.

Tell the World
The healthy baby boy was born on Monday at exactly 5.26am, in a birth that was quite the secret. However, the kid’s arrival into the world was not. His dad was all smiles announcing it to the world terming the whole thing an amazing experience.
As he said, and as we also later witnessed, Meghan did incredible during delivery, and she was just as delighted to welcome her son into the world.

The Sussex couple showed off their newborn to the world just yesterday, with the public reveal coinciding with what we can only describe as a glamorous and splendid photoshoot at the Windsor Castle grounds.
After the affair, the couple revealed they would head out to meet the Queen and introduce their baby to Her Majesty.
With so much news going around about the royal baby, it is easy to forget that lots of other moms also gave birth the same day as Baby Sussex was born.
However, a UK photography company hasn’t forgotten. In fact, it is using the arrival of the royal baby to push its business and boost sales. You’ve got to love their entrepreneurial nature!
Free Shoots!
Perfocal, the company, is offering free photo shoots for babies sharing a birthday with Baby Sussex. The idea is to replicate the Windsor grounds photoshoot, giving these parents and their newborns as close to a royal experience as they can. If there was ever a better way to market themselves!
As if that’s not enough, the company is also offering free birthday shoots for kids born within the same hour as Meghan’s baby, up until they are eighteen years of age.
Talk of a sweet deal and a stroke of luck! Undoubtedly, most mothers will take the company up on its offer, both for the royal experience and for the eighteen years of free birthday photoshoots.

And how do they do that? All these parents have to do is upload a copy of their newborn’s birth certificate on the company’s website, and they have up to a month to claim the offer.
Naturally, the service is only open to UK residents, although Perfocal.com has set plans to expand into the US market.
While pushing this marketing strategy, Tony Xu, the company’s founder, stated the importance of photography in capturing special moments.
Weddings, graduations, proms, birthdays, name them! But in his opinion, birth is the most special moment of them all.
As he puts it, a newborn photo shoot is increasingly becoming popular in most homes. And as everyone celebrates the royal baby, why not bring other newborns into the fold?